Is this the right neighborhood for a commercial gym development?

KIP 20 LLC wants to build a 3 acre commercial gym building in the blue sky you can see in this photo. Instead of preserving the rural character of the Gateway to Holmdel, they are asking for a variance for the sort of development that strip malls are reserved for.

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These are the Variances and Waivers Requested by KIP 20 LLC

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Is KIP 20 LLC this confident they can blow past Holmdel’s zoning process?